Chrome River is one of the top expense reporting and invoice processing companies worldwide. It serves over 2 million users across many Fortune 500 organizations.
We have been working together for almost a decade.
The
Beginning
Chrome River's founders first contacted me back in 2011. Their growing company was due for an updated website to serve as a branding and marketing tool.
Website
Redesign
Innovation and customer focus have always been critical components of Chrome River's DNA. Because of that, we had great alignment right from the beginning.
Design
System
Our collaboration continued for many years after the initial success of the redesign. During that time, I led the company's design initiatives from ideation to implementation.
The next steps included updating all other touchpoints - email, stationery, imagery, and trade booths. The brand architecture expanded and gained more fidelity with each iteration.
Marketing
Tools
We also tackled internal processes and digital tools. These allowed the team to make the most of its communications. We built a fully customized CMS and other third-party integrations, such as easy-to-use HubSpot templates.
Continuous
Iteration
A cohesive customer journey led to considerable increases in conversion rates. Working closely as a team, iterations and improvements never stopped.
"Work only starts with the launch"
— that was proven true time and time again in this case. Through three complete brand refreshes, the results were there to back it up.
Emblematiq’s services have been a tremendous help to our growing company. Lucian has a very keen eye for clean design while also considering both the technical and business marketing aspects of his deliverables. He provides a comprehensive view of both form and function and continues to add to our site as we expand our marketing initiatives.