spring 2014

10th Magnitude

Leave the past behind and go ahead with cloud.

Headquartered in Chicago, 10th Magnitude is an industry leading cloud services firm. I helped transform their outdated website and overall look in order to properly reflect and communicate the company’s values to potential customers.

Link:

My role:

  • Identity design
  • Informational architecture
  • Website design
  • Website development
  • Content management system
  • Email design
  • Marketing materials
10th Magnitude responsive website

Realign

After the initial discovery phase work began on refreshing the company’s branding. Updates to the logo and corresponding brand elements reflected the company’s ever-growing reputation as an industry leader while preserving previous brand equity.

10th Magnitude office templates and custom graphics

The website’s structure was redefined as well in order to maximize conversions, lead generation, and general interest. New interactive tools and relevant calls to action were added to help get discussions started.

10th Magnitude website design elements

Differentiate

The new content and design strategy establish 10th Magnitude’s credentials as the go-to cloud services provider but also help distinguish the company from existing and upstart competitors. An impactful design that feels modern without the pitfalls of being too trendy clearly showcases the company’s personality.

10th Magnitude screenshot

Everything was brought to life with mobile-first responsive templates, integrated on top of a fully customized ExpressionEngine content management system. A combination of smart analytics and easy-to-use publishing tools allowed the company to move away from their previous HubSpot integration.

A variety of printed materials complement the new look and extend its impact beyond the website.

10th Magnitude brochure design
Lucian was able to listen to our needs, understand our culture and brand vision and translate them into an impactful design. He was very collaborative and open to our suggestions while being mindful of the customer interaction goals and budget parameters we set at the beginning of the project. The response to the site from partners, customers, vendors and recruits has been overwhelmingly positive. — Jennifer Brown, Chief Content Officer, 10th Magnitude

Results

The new presence successfully strikes the balance between geeky-tech and business-savvy and attracted tons of positive feedback from peers and customers alike. With a new arsenal of marketing tools at its disposal, 10th Magnitude also saw a solid increase in customer conversions and industry recognition.

10th Magnitude website design

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