What works good is better than what looks good, because what works good lasts.
Creativity is a drug I cannot live without.
Anyone who has never made a mistake has never tried anything new.
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
If everybody is thinking alike, then somebody isn’t thinking.
Attractive things work better.
You don’t have to please everyone — you have to please the user.
If they give you ruled paper, write the other way.
To design is to communicate clearly by whatever means you can control or master.
Art has to move you and design does not, unless it’s a good design for a bus.
Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.
It’s not what you look at that matters, it’s what you see.
Great things are not done by impulse, but by a series of small things brought together.
A picture is worth a thousand words. An interface is worth a thousand pictures.
Beauty and brains, pleasure and usability — they should go hand in hand.
The details are not the details. They make the design.
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Knowledge is the antidote to fear.
It’s very easy to be different, but very difficult to be better.
Design is intelligence made visible.
Less is more.
I never design a building before I’ve seen the site and met the people who will be using it.
Good design is a lot like clear thinking made visual.
If the solution is not beautiful, I know it is wrong.
Inspiration is for amateurs; the rest of us just show up and get to work.
Simplicity is about subtracting the obvious and adding the meaningful.
Form follows function—that has been misunderstood. Form and function should be one joined in a spiritual union.
Good design is problem solving.
In the beginner’s mind, there are many possibilities; in the expert’s mind, there are few.
If I ever made any valuable discoveries, it has been owing more to patient attention, than to any other talent.
Well done is better than well said.
There is no ‘i’ in team but there is in win.
No great website in history has been conceived of by more than three people.
The user interface is a symptom of organizational culture.
Work alone... Not on a committee. Not on a team.
Good design is obvious. Great design is transparent.
Design should never say ‘look at me.’ It should always say, ‘Look at this.’
Good design is good business.
We can’t solve problems by using the same kind of thinking we used when we created them.
Love what you do and do what you love.
Always deliver more than expected.
One can steal ideas, but no one can steal execution or passion.
Creativity is intelligence having fun.
No technical creation can be said to be perfect until it is also perfect from an aesthetic point of view.
The bitterness of poor quality remains long after the sweetness of low price is forgotten.
Design is the silent ambassador of your brand.
Think more. Design less.
Everything is important.
The design is done when the problem goes away.
Good design is the most important way to differentiate ourselves from our competitors.
Visual design is about problem solving, not about personal preference or unsupported opinion.
The interface is the product.
Good design makes a product understandable.
Good design is thorough down to the last detail.
Business success is always defined by the quality of the overall customer experience.
Design is the easiest way to reenergize a product.
Imagine products that don’t exist and guide them to life.
Slow down, reduce things to their essence, and focus on the details.
It’s not about ideas. It’s about making ideas happen.
Intuitive design is how we give the user new superpowers.
Well-designed things give us the valuable present of time.
If you don’t have time to do it right, when will you have time to do it over?
Obey the principles without being bound by them.
You need great passion, because everything you do with great pleasure, you do well.
Any fool can make something complicated. It takes a genius to make it simple.
Spectacular achievement is always preceded by unspectacular preparation.