Meta Filter

Meta Filter held a redesign contest to refresh its 5 year old website and identity. This is my entry in this contest.

Tweaking the old logo was the first task. The color scheme was already well established with a very large part of its user base, so a drastic change was not recommended. The approach was to move away from the 90’s look and feel while creating something modern and simple at the same time.

This new approach was implemented on the website design as well, being extra careful to maintain the focus on the most important part of the site – its content. Some elements were re-organized to provide a better user experience and quicker, more intuitive navigation across different sections.