Chrome River

Chrome River provides online expense reporting, invoice management, and a full suite of software as a service financial tools. Following the company's growth and service diversification, their three year old website became obsolete and I was brought in to help architect and deploy a completely new website and content management system.

The process began by putting together a straight-forward informational architecture. This design development kept the perspective of the website visitor in mind by placing clear and concise information at their fingertips while simultaneously providing clear paths and visual cues to delve deeper into details as needed. Furthermore, the modular structure that was designed will easily support any potential future updates while ensuring primary user flows remain intact.

While updating the company's online image, I worked with Chrome River to update the brand's visual language to include modern and stylish elements that help identify it as an innovative, smart, fun, but not too corporate, persona - a welcome breath of fresh air given the inherent stuffiness in the domain of finances. The final website design comes across as well polished, confident and, combined with a supporting user experience, reflects the company's core values and serves as an efficient marketing and sales tool.

Following the success of the new website, I have also worked on implementing a consistent range of visuals in Chrome River's printed and trade show materials.

live site: www.chromeriver.com