Est. 1999 - Chicago, USA
December 2004

Phashion

Identity and layout study for the internet and lifestyle magazine Phashion.

Branding, Print Design

project screenshot

project screenshot

As a design study I created a new visual identity and design style for an internet and lifestyle magazine named Phashion.

The logo reveals the magazine’s strong connections to the online world, while its other main focus – lifestyle – is expressed in the design style, imagery, and content. A clear and bold style was created to ensure the magazine’s success on crowded newsstands while keeping in tone with its hi-tech, new-wave persona.