Est. 1999 - Chicago, USA
December 2005

Homethinking

Helping owners choose the best neighborhood realtors with Homethinking.

Branding, Web Design, Front-end Coding

project screenshot

project screenshot

Homethinking is an online service that helps home owners choose the most remarkable neighborhood realtors to sell their house. After creating the start-up’s branding and visual identity, I have also designed and developed the necessary website templates.

Following the company’s credo of keeping things simple and giving the users uncluttered and friendly advice, Homethinking’s identity is simple, bold, and friendly. It engages the user, making it memorable and easy to relate to.

The website is user-oriented, giving the visitor clear choices and interaction methods. Though it displays large quantities of information, the overall structure is obvious, creating an aesthetic and usability advantage.

live site: www.homethinking.com (the site's design has since been modified by the client; the visual identity remains in use)

project screenshot

project screenshot