Tattoo is a new open-source content management system and application framework aimed at making some sense in the cluttered world of CMSs.
For their new identity and website, Emblematiq came up with the concept of the “make your mark” hand, a graphical symbol that could be fully customizable by its users in terms of color, pattern, and implementation. The design of the site also focuses on the DIY aspects of the brand, trying to reinforce the idea that Tattoo is ultimately about empowering the users.