The Sandwell Parents site provides a virtual support network and dialogue between parents. It is meant to offer access to information in helping parents and children, as well as advice from the surrounding web community.
The design reflects the fact that this is a site dealing primarily with childhood and parenting issues. The optimistic tone and graphics reinforce the general feeling of happiness associated with the age, reassuring worried parents that help and solutions are at hand. It also helps to create the kind of intimate family atmosphere where you are more likely to share emotions and feel more connected to your peers.