Intelliworks provides customer relationship management solutions for institutions of higher education, helping them make purposeful connections with their students. Their online presence is a starting point in informing and attracting potential customers as well as an important product messaging and placement tool.
When the company's old site was no longer up to the task of accurately and efficiently representing its values on the web, Intelliworks approached Emblematiq with the goal of creating a new and modern online platform that would provide easier access to information while increasing customer conversion.
The new design language of the site presents a refined brand message and facilitates the reinforcement of the company's core values. A simplified overall structure, combined with a focus on usability also help potential customers easily locate important information and engage further. The inner workings of the site have also been addressed by implementing a powerful and scalable content management system that allows effortless updating and maintaining while also acting as an effective tool in following and keeping in close contact with users.
Emblematiq provided us with not only stunning creative work, but counsel and guidance in enhancing our online presence to maximize usability and effectiveness. They were tasked with not only redesigning our corporate web site, but also consolidating several disparate sites - including our blog, customer newsletter and online forum - into a cohesive online destination for our constituents. While I have worked with several web developers in the past, including many large agencies, I have never worked with a firm that is as thoughtful in its approach or as meticulous about detail. We were thrilled with the outcome and we are already seeing results.