FirstCarbon is an international leader in the collection, management and reporting of performance-related, environmental data. In pioneering the age of the Carbon Process Professional, a new, modern, comprehensive, and easy-to-use online presence was required.
Emblematiq worked closely with the professionals at FirstCarbon in creating a complete solution that ranged from tweaking the existing logo and overall brand, to designing and developing a new web site from the ground up. The process included a thorough analysis of desired goals, a full set of wireframes illustrating how the new site would achieve them, as well as a coherent design meant to reinforce the brand and guide users to relevant bits of information. To make updating a breeze and provide access to a set of powerful management tools, Emblematiq also implemented the site using a fully customized version of the ExpressionEngine content management system.